Mercedes Forslund

About

As the Business Development Manager for Oliver White at Fairway Home Mortgage, she helps real estate professionals grow stronger, more sustainable businesses through strategy, connection, education, creative marketing, and exceptional lending support.

With over 15 years of experience in the real estate industry, she has built her career around relationships. Her background has given her a unique perspective on what makes a real estate transaction successful—not only the financing itself, but the communication, trust, collaboration, and people behind it. 

She is passionate about connecting people with the right resources, creating opportunities for collaboration, helping agents strengthen their referral businesses, and finding creative ways to solve problems. Whether she is sitting down with an agent to talk through business strategy, connecting two people who should know one another, helping market a challenging listing, or supporting a client experience behind the scenes, she believes the best business development starts with genuinely being helpful and of service.

Working alongside top 1% producing loan officer Oliver White, she focuses on the relationship, marketing, and business-building side of the partnership while Oliver leads mortgage strategy and financing solutions. Together, they strive to be the kind of lending partners real estate professionals can confidently bring into their businesses, knowing their clients will be cared for, communication will be a top priority, and their reputation will be protected through a 5-star referable experience.

Deeply rooted in the Minnesota real estate community, she loves bringing people together and believes there is more than enough opportunity to grow when professionals collaborate rather than compete. Her approach to business is grounded in authenticity, servant leadership, curiosity, creativity, and genuine human connection.

She also believes homeownership and the real estate industry should be a safe space where people feel seen, respected, welcomed, and safe to be exactly who they are. She is proud to be part of a community working toward greater inclusion, representation, advocacy, and equality within real estate and homeownership.

Above all, she believes relationships will always matter more than transactions—and that when people feel cared for, understood, and supported, great business tends to follow. 

She is always looking to connect with real estate professionals who take their craft seriously, value thoughtful collaboration, and those that believe the right partnerships can create greater impact, stronger client experiences, and sustainable scalability. 

Whether you’re looking for a local lending partner, a business-building sounding board, a new connection, or simply someone who genuinely loves bringing good people together, she’d love to connect and explore how you might grow together!